Allfunds has announced the launch of an exchange-traded product (ETP) platform as it hopes to “revolutionise” the distribution of ETPs in Europe.
The group said the platform is designed to create a streamlined approach for both distributors and fund houses, providing clients access to “a wide variety of ETPs, improve liquidity delivery and optimise distribution strategy for both new and existing asset managers in the ETP space”.
Juan Alcaraz, CEO and founder, said: “I am thrilled about the upcoming ETP platform which represents a game-changing opportunity for the market and our clients.
“We are building an even stronger proposition by combining three platforms in one: long-only funds, alternatives and now, ETPs.”
It said the platform will target new distribution channels that are using the ETPs “as the preferred wrapper of choice”.
The ETF white label market has sparked to life in recent months following an influx of asset managers entering the ETF space, including Guinness AM, Harbor Capital Advisors and Harwood Capital Management all partnering with white labeller HANetf.
Waystone ETF also took over Northern Trust Asset Management’s Irish platform, while Goldman Sachs accelerator brought Baader Bank’s artificial intelligence-led ETF to market.
The boom of the ETF white label market has also been tied to the rapid expansion of actively managed ETFs, with active and hedge fund managers increasingly looking to get a slice of the action.
This year, ARK Invest entered the active market, with Janus Henderson, Eurizon Capital and Robeco set to follow soon.
