Low fees and first-mover advantage within the ETF marketplace have long been touted as the most important factors for gaining market share.
Either could be more crucial depending on which investors you ask, but in areas such as thematic ETFs – where fees are generally higher and themes more transient – being first on the scene has a high correlation with gathering inflows...
This article was first published in Thematics Unlocked: Looking Under The Bonnet, an ETF Stream report. To read the full article, click here.
