Indxx has launched an index which offers investors exposure to companies that derive a significant portion of revenue from a subscription-based business model.
Following digital payment technology advances, recurring revenue-based business models shift from newspapers and milk delivery to music and television services.
Companies included in the Indxx Subscription Economy index offer either products or services where value is being derived from access rather than ownership.
This includes services within media, gaming and ecommerce such as streaming platforms, online video games and product replenishment companies.
The index is comprised of 50 stocks from across developed and emerging markets with a market capitalisation of at least $500m.
A single stock has an upper weighting cap of 4.9% and a lower weighting cap of 0.3%.
IT service management company Gartner predicts that 75% of organisations selling direct to consumers will offer subscription services by 2023.