Nearly half of French financial advisors say they plan to use ETFs within life insurance contracts, according to a BNP Paribas Cardif survey.
The annual survey – carried out with market research agency Kantar - found 48% said they will offer ETFs more within their allocations in life insurance and capitalisation products.
ETFs firmly outstripped structured products (39%) and private equity investments (32%).
It comes as 51% of respondents said there is a desire among clients to diversity assets in life insurance portfolios, alongside 67% of financial advisors saying clients now place more priority on savings solutions that carry lower risk.
ETFs have seen increased uptake in France through featuring in an increasing amount of life insurance contracts.
A joint report between Quantalys Harvest Group and BNP Paribas Asset Management found that ETFs now appear in half of all French life insurance contracts, with the number of life insurance contracts containing at least one ETF rising by 6% in 2023 to 50% of contracts.
In addition, French bank LCL announced it would include 12 Amundi ETFs in its life insurance contracts as the wrapper continues to gather pace in the region.
Uptake has also been supported by the French financial regulator approving active ETF listings on Euronext Paris in April.